FAQs

There are lots of keyword research tools out there that offer different approaches to interpreting keyword data. As most of these tools rely on data from Google Keyword Planner or Clickstream data, we recommend that you go straight to the original source.

The resulting graph from Topic Authority is a snapshot of Google’s results for a given location at a point in time. The results are not refreshed automatically and so once a graph is created it’s form will not change, whilst Google’s results may. This means that the output is static and the report needs to be reanalysed at future points when activity has been completed or the ranking algorithm has shifted significantly.

At the moment we don’t offer a subscription model. You can buy credits on a pay-as-you-go basis. Credits 2p per keyword

Topic Authority is for anyone who works in SEO. It can help with research, analysis and reporting. Our customers include website content managers, marketing professionals and SEO experts.

Topic Authority is a keyword analysis tool that performs analysis and topic clustering based on the real SERPS for every keyword in your research document.

Topic Authority is a keyword analysis tool that performs analysis and topic clustering based on the real SERPS for every keyword in your research document.

Topic Authority credit cost just 0.2p per keyword. So £20 will buy you 1000 keywords.

Many SEO products use AI and Natural Language Processing [NLP] to compare and group keywords, so why doesn’t Topic Authority?

Topic Authority analyses the actual results from your keywords to help you understand how Google understands them. This means the insights we provide are grounded in the real world.

The benefits of this approach are

1. Greater Accuracy: By analysing actual search results, Topic Authority uses real-world data on how Google interprets and groups keywords. This can be more accurate than relying solely on AI or NLP analysis, which might not perfectly align with Google’s ranking logic.
2. Improved Adaptability: Topic Authority directly analyses search results so it can adapt to changes in Google’s algorithms and ranking factors. This ensures your SEO strategy stays relevant as Google evolves its search behaviour.

These two benefits offer a strong foundation for your SEO efforts. By understanding how Google perceives topics based on real data, you can optimise your content for the most relevant keywords and improve your search ranking.

Topic Authority analyses the SERPS for all of the keywords you add to your report and assigns a similarity score for each of the other keywords. Based on this similarity score the keywords are grouped into Topics using the Louvain Method.

We recommend a mix of long-tail, mid-funnel and core terms. This will provide the most complete and comprehensive graph.

We recommend a minimum of 1,000 keywords to produce a useful report. At the moment the maximum amount of keywords you can upload for one report is 4,000.